Pie Funds enters adviser channel

The Auckland-based firm has $2.5 billion in funds under management largely gathered through a retail, direct to investor model.

Chief Executive Ana-Marie Lockyer said it was time to embrace third party distribution as KiwiSaver becomes an increasingly important part of New Zealanders’ wealth and retirement planning conversations.

“It’s a big step for the organisation,” she said.

“KiwiSaver is no longer a set-and-forget savings product. For most New Zealanders, it will become one of their largest long-term investments, and advisers play a critical role in helping them make confident, informed decisions,” Lockyer says.