Rebranding an old warhorse

New Zealand Pension Plans, a small super-based company on Auckland's North Shore has rebranded itself and intorduced a new product to the market.

"While NZ Pension Plans has been established since 1982 and is a successful operation, our brand is slightly out of date," chairman Chris Gedye says. "Our new brand Save and Invest, reflects what we do and under this banner, we will take our New Zealand owned organisation into the new millennium."

The group is headed by former Southpac Investment Management ceo Rob Walker. Walker says "The Save and Invest Group is already built on solid foundations as a financial services organisation. It is well established financially and it is wholly New Zealand-owned. We have quality and integrity across our directors, management, support staff and our strong decentralised sales force. We enjoy a large and diverse customer base. We also have dedicated external advisors, investment managers and suppliers."