RESIMAC answer broker questions over its new channel

Church says since RESIMAC launched in New Zealand four years ago, it has focused its efforts on distributing home loans through mortgage brokers. 

It has recently expanded its distribution footprint, with a white-label program with KiwiSaver provider Booster (formerly Grosvenor Financial Services) and last week launched a direct to consumer channel called RESIMAC Direct.

She says this channel is all about raising awareness of the RESIMAC brand and "acquiring incremental customers who we previously have been unable to access."

"These customers prefer to research their home loan options themselves, and then contact their choice via digital or direct channels – both online and over the phone. Our intent with these customers is to provide them with solutions that focus on RESIMAC’s key value proposition – Specialist Lending. 

"While the customer experience will be different due to the different requirements for a direct channel, our products and services will not, they will be consistent across all RESIMAC channels. The definition of success for this channel is growth of our overall distribution footprint and customer numbers, not migrating customers from one channel to another."