Insurance

Sovereign website awaits sign-off

Monday 18th of February 2013

KiwiCover has been set up by Alan Kelly, as a subsidiary of National Benefits Ltd.

Kelly said the site had been formulated to market life insurance to the New Zealand market.  “We’ve taken a different approach to other online sites, this doesn’t purport to be a comparison shopping site.

He said sites that offered more than one provider tended to only compare them on price. “Even if they ostensibly offer info on products’ non-price aspects, I don’t believe it’s done in a genuine way.”

Kelly said he was hoping to develop a brand in the New Zealand market and raise awareness of underinsurance.

He expected final confirmation on whether Sovereign approved of the site by Wednesday or Thursday.

He said whether customers would find it cheaper to buy Sovereign products via his website or from an advisers would depend on other advisers. “Sovereign advisers have the ability to tailor their commission to suit.”

KiwiCover provides a 25% rebate on the first year’s insurance premium. 

Kelly said when he was developing the site, he had the opportunity to approach other providers but Sovereign seemed to be a good fit.

An adviser who did not want to be named said Sovereign had indicated it would shut down offerings such as KiwiCover because they conflicted with its own distribution channels.

Comments (5)
Simon Rule
Limiting your clients to only one insurer (especially when the insurer in question is now trailing in the slipstream of others in terms of features and benefits) is not doing the right thing by them. As any experienced insurance adviser knows you always need a couple of “options” available to you as this ensures that you always secure for your client the best possible offer of terms. This is especially relevant if the client/s in question have anything other than 100% perfect health!
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11 years ago

Regan Thomas
An interesting story. On one hand we have 650bn shortfalls in cover - perhaps confirmation that the traditional methods aren't penetrating the market deeply enough. Couple the high upfront commissions they are paying together with the increasing online activity, and it's easy to see where this might go. But does this come from a place where there is genuine concern for underinsurance, or an opportunistic profit driven ploy? Because on the other hand; while at top level the insurers may all be keen to develop the direct space, the grass isn’t always greener over there and it will always cause unrest among their supporting advisers. Remember ERGO? What a flop. Dorchester tried recently too. And what about our dear friends at Pinnacle? They have just 1% market share - and I always wonder how good their persistency really is. 100% expense ratios anyone? Amused: Cigna, Pinnacle and all the banks (I count them as “direct”) sell just one product range. Most are crap product and all involve either little or at times useless advice. Hit and miss at best. The adviser’s value proposition will always be getting the right cover, at a competitive price. Throw some research and analysis in there and most of the time it’s a winner.
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11 years ago

Simon Rule
Well said Dirty Harry. The adviser channel will always I believe hold the edge over the banks or “single provider” outfits like Alan Kelly's for the simple reason that we do give our clients choice. In terms of the channels only offering clients one product range I must confess I scratch my head as to how some clients just merrily sign up with the banks for cover without shopping around first? Most people elect to search out a good mortgage deal, why not the same on their risk insurance? The perception must be that all the insurers are offering the same cover at the same price….advisers know that this is most certainly NOT the case (especially on features and benefits) Again as I said earlier the danger with one product range is that another provider/insurer may have offered the client much more favourable terms which can make a huge difference on their financial position then in terms of benefits paid at claim time.
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11 years ago

Simon Rule
@ Headmaster. I must say your pseudonym is entirely appropriate after that little lecture! I’m not so sure actually that removing certain people's choice around them having compulsory life and income is so ridiculous as you and Brent Sheather might think. If we don’t stop excusing people’s inability to be financially responsible for their loved ones we are never going to come close to addressing the issue of underinsurance in New Zealand. Please don’t try and go down the path of trying to dissuade advisers from placing their clients with Partners Life because of that company’s current financial strength rating. That makes you look very out of touch with the subject matter that you are "supposed" to be giving your clients expert advice on. And for the record: Choice - consists of the mental process of judging the merits of multiple options and selecting one or more of them. That’s how I select an insurer for my clients. It’s never a case of one provider getting all the business.
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11 years ago

Kerry Otto
If you compete on price, there will always be someone cheaper. Quite frankly, I don't want to buy a "cheap parachute". Add value to your clients by being, non-aligned, providing a choice of providers/benefits that clients with education/advice from you of the issues that apply to them. However, understand that the problem with choice is that it brings confusion, so we need to cut through the bullS#%t and explain in plain english. Go and find clients that will value your advice. If it was easy, everyone would be doing it.
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11 years ago

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