Jason Lea
How not to stuff up a family business
A national icon (98% recognition) Darrell Lea’s stores and confectionary have passed the toughest test of all: time. Established in the 1920’s the family business now has over 400 retail outlets around Australia, plus a very successful private label and consumer goods division.

Jason Lea was the Managing Director of Darrell Lea Chocolate shops for over ten years, which was the culmination of 40 years hands-on experience in retailing and manufacture. During Darrell Lea’s most successful periods in history, Jason replaced himself with the first family outsider as head of the business. In his words, “the company now needs to employ new talent in order to move forward with vigour and strong purpose”.

As Managing Director Jason took the family business from 50 stores to over 400 and turnover from $3,000,000 to over $80,000,000, whilst restructuring the business to ensure longevity. “This in a very tough business which achieves 40% of sales in 5 weeks annually.” The business also researches, develops, produces, manufactures and distributes 90% of its own product.

The pitfalls and knowledge of over 80 years hard experience from an Australian success story, Jason presentation will be peppered with many anecdotes, object lessons and sprinkled with politically incorrect bursts of home truths. This keynote educates and entertains.

Register online CLICK HERE