
Russell Hutchinson Opinion
The struggle to be better at telling the story of insurance

Monday 10th of February 2020
To follow up on my previous piece here at Good Returns I wanted to share some of the struggle of telling the insurance story. My first problem was that although I often come armed with good data, that doesn’t count. The traditional wisdom is that "numbers are numbing, it’s the story that reaches people".
Although I can tell you that 38% of households in Au...
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