Fidelity Life head of adviser distribution Todd Allan says the new appointments clearly show Fidelity Life’s intent when it comes to delivering best-in-market support to advisers.

Alex Paul (Northland/Auckland), Michelle O’Connell (Auckland) and Haylee Edwards (Palmerston North, Horowhenua, Wairarapa up to Taranaki) join the existing team of Peter Warfield (Auckland), Jenn Quinn (Marlborough, wider Wellington and Hawkes Bay), Gary Binnie (Christchurch/Timaru), and David Telfer (Central Otago, Invercargill, Dunedin).

“Financial advisers are key partners for Fidelity Life as we continue to progress our customer-led transformation," Allan says.

"Alex, Michelle and Haylee will help advisers keep one step ahead of the constantly evolving business environment so that together we can help more New Zealanders get the benefits of insurance protection.”

Since the appointment of chief sales and service officer Bronwyn Kirwan in August, Fidelity Life has created a new Solutions and Services team, announced the expansion of its market-leading Building Better Businesses programme, and launched a new-look Strategic Alliance team.

Alex Paul is originally from the UK and Alex moved to New Zealand 15 years ago.

She steps into the role with a wealth of knowledge and experience under her belt including 13 years as an insurance adviser.

Michelle O’Connell is Level 5 qualified and has over 20 years of experience in the industry.

She's worked with dedicated advisers, managed call centres and held national sales roles for dealer groups including Lifetime and SHARE.

Haylee Edwards has been in the industry for eight years, having started with FMG as a report planner and more recently in a leadership role managing in-house advisers.

She has a wealth of knowledge when it comes to the rural industry and of Fidelity Life’s products and systems.