The Australian and New Zealand Institute of Insurance and Finance (ANZIIF) has launched Careers in Insurance, which has sites designed for markets on both sides of the Tasman.

It aims to raise awareness, change perceptions of insurance and provide a channel to opportunities for young people interested in joining the industry.

In March, Careers in Insurance will move into universities and schools through careers expos, providing an opportunity for students to meet insurance professionals from all sectors of the industry.

Careers in Insurance launched after recent ANZIIF research on the attraction and retention of under-35s in the industry. In the survey, 77.1 per cent of insurance professionals under 35 said that the industry was either invisible or had minimal visibility as a career option prior to joining.

“In 2014, our research showed that 94 per cent of insurance businesses struggled to find talent,” said Meg Brideson, general manager of marketing and insights at ANZIIF.

“Attracting and retaining quality talent is the key to our industry’s success and it is crucial to ensuring that we have the workforce we need in the years to come. Bringing young people into the industry is also integral to establishing the diverse workplaces insurance needs to address the challenges and harness the opportunities of the future.”