AIA adds grocery discounts to Vitality

The new AIA Vitality HealthyFood Benefit links a member’s Vitality account with Everyday Rewards, allowing the discount to be applied at the checkout when they scan their Everyday Rewards Card.

Members who activate the benefit each month receive a 10% discount on eligible fresh produce. The discount increases to 25% if they complete an AIA Vitality Health Check, a free assessment providing a snapshot of their overall health.

The discount applies to eligible spending of up to $60 each calendar month.

AIA NZ chief executive Nick Stanhope says the benefit is part of the insurer’s push to encourage customers to take steps to improve their health.