New partner brands, including Samsung and Event Cinemas, and Allen Carr Easyway Quit Alcohol programme, have been added to AIA Vitality  to support and reward members to improve their health.

“We’re regularly evolving our program to motivate and reward our members to live healthier, longer, better lives,” AIA chief product and Vitality officer Len Elikhis says.

It has also changed how it awards Airpoints Dollars. A member can earn up to 300 Airpoints Dollars during each membership year, but these are now awarded for reaching four Points targets, Under the new model members earn more Airpoints Dollars the higher their AIA Vitality Points are.

• (Existing) Silver = 25 Airpoints Dollars (10,000 AIA Vitality Points)
• (New) Gold = 50 Airpoints Dollars (20,000 AIA Vitality Points)
• (New) Platinum = 100 Airpoints Dollars (30,000 AIA Vitality Points)
• (New) 35,000 AIA Vitality Points = 125 Airpoints Dollars

AIA Vitality members can enjoy a 25% discount on Samsung fitness devices, alongside existing program partners Garmin (25% discount) and Fitbit (30% discount).

Event Cinemas has joined Hoyts as an AIA Vitality rewards partner offering members up to 50% discount on movie tickets. “Having both Hoyts and Events Cinemas on the program gives our members more choice across the country.” 

The new free Allen Carr Easyway Quit Alcohol programme has also been added. “Following the success of the Allen Carr Quit Smoking programme, we are pleased to now support members looking to reduce their alcohol consumption.”

Since launching in August 2019, AIA Vitality has continued to grow. “Feedback from the adviser community and our members continues to be very positive,” says Len.

More AIA Vitality partnerships and program enhancements are set to be announced in June 2021.