AIA's shot at a TV ad

AIA New Zealand has released the results of some research looking at what New Zealanders perceive as ‘healthy’. The research showed that 54% of New Zealanders think physical activity and exercising regularly is the key to living a healthy life.

To help encourage Kiwis in their health and fitness journey AIA New Zealand has joined forces with Dame Valerie Adams, to launch a nationwide campaign to inspire New Zealanders to live healthier, longer, better lives.

“As an athlete and mother of young children, I value the importance of leading a healthy lifestyle for myself and my family”, says Adams.

“My health journey isn’t just about winning medals but about having the energy to live the life I want with the people I love. I’m excited to join the AIA family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together.”