Blue ink from nib pen

nib New Zealand has agreed to extend its partnership with Auckland-based Super Rugby team the Blues for another three years.

The renewal will see the health insurer retain its Principal Sponsor status with the club, with the nib logo to remain in the prominent front-of-jersey position until at least the end of the 2021 season.

“We’ve been able to build great brand awareness and affinity with Blues and Super Rugby fans alike thanks to our sponsorship of the club which has been a contributor to our ongoing growth in the
local private health insurance market,” nib New Zealand chief executive Rob Hennin said.

Recognising the club’s efforts to rebuild, Hennin said he is confident there is success on the horizon for the team.