Cigna's distribution general manager David Haak says the campaign has had a fantastic response and "overwhelming positive feedback" about the impact two months of free cover has had for new and existing customers.

"To help you and your customers get off to a great start in 2022 we’re extending our 'Good things come in twos' campaign until 31 January.

"We'll be backdating the offer so if you've submitted any business after 17 December please let your customers know that they may be eligible to take up the offer."

The offer gives customers two months of free premiums when they take out or increase their level of insurance with the help of an independent financial adviser.

Existing customers who increase their level of insurance will receive the first two months of increased cover at no additional cost.

"We’re offering twice the servicing commission for two months for all new business and increases sold during the campaign period," says Haak.

"This is a continued show of thanks for the significant additional time and effort you’ve put into supporting your customers and adapting to new ways of working."

Cigna has a range of resources available for advisers to spread the word about the offer.

Advisers can contact their business partnership managers, email goodadvicematters@cigna.com or call them on 0800 505 022.