Insurance Briefs

Cigna rebrands to target the young

Tuesday 3rd of July 2018

Cigna Insurance, which has agreed to buy OnePath, has launched a new brand campaign, which it hopes will resonate with younger New Zealanders during key life stage moments.

“Life is made up of a series of changes, through choices or chance – and sometimes we don’t get to choose the pathway we take,” Head of Marketing Suzanne de Geus says.

“This new campaign is about celebrati...

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