Fisher Funds is making a serious play to win back financial advisers after years of looking the other way. Speaking to GRTV, GM growth David Buell acknowledged that there has been a “lack of engagement” with the IFA space over the last few years, and Fisher Funds is planning to change that.

Fisher Funds has been on a long acquisition journey, having brought up Kiwi Wealth in 2022 and Aon NZ’s superannuation business in 2021. Buell says the company is now at the tail end of that, and advisers are going to be a key part of its focus on growth over the coming years.

“The message was received loud and clear - for the last few years, there has been a lack of engagement [with advisers],” Buell said. “It’s been great to be able to come in and start to turn that perception around.”