Russell Hutchinson Opinion
It's all about the claim - apart from when it's all about not claiming
Monday 10th of September 2012
I'm a big fan of focusing on claim events with insurance. I have recently written about the importance of focusing on claims stories and telling them to clients. I may even have used the phrase "it's all about the claim". I now want to demonstrate the value insurance policies give without clients claiming - so I must admit that it isn't only about the claim.
Tyl...
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