Russell Hutchinson Opinion

Moving to digital? Operational and customer paradigms are critical

Monday 12th of September 2022

Obviously, meeting your record-keeping obligations is non-negotiable. A CRM is an excellent way to achieve that. But it will not meet all your technology requirements – typically this will be met by a ‘stack’ of systems. In practice, everyone operates a stack: systems that connect in more or less integrated ways. Many of the systems that you already have contain unused capabil...

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