Roxanne Salton has been appointed to the role.

Salton is a digital and ICT leader with experience in the telco, energy and banking sectors, and a broad background across sales, product and strategy.

She was previously head of digital strategy and delivery at Mercury NZ. 

Salton has more than 20 years’ experience in digital transformation and innovation. 

Chief executive Nick Astwick said her expertise would be a significant asset.

“Roxanne brings a strong commercial background to technology and with her focus on human-centred design, I know she will excel at bringing our customer experience to life digitally.

“She is passionate about disruptive technologies that are customer-centric, which aligns with our important role in helping Kiwis live their healthiest lives,” he said.

Salton will lead the digital strategy for the My Southern Cross member platform on web and mobile, cloud-based technologies including the BeingWell corporate wellbeing programme, and artificial intelligence initiatives.

She said she looked forward to delivering market-leading digital experiences for the society’s internal and external customers.

“Southern Cross not only embraces a digital ethos but puts it front and centre of everything they do,” she said. "It’s about providing a great user experience for members, providers and staff.”

She starts on November 11.