Practice Management

Practice management: The elevator conversation

Thursday 3rd of September 2009

As the elevator begins to move, the prospect asks you the dreaded question, "So, what do you do?" You now have about 60 seconds to introduce yourself, but in such an interesting way that this person does not want to get off at the 50th floor, but stays on to the 100th floor because he is filled with intrigue.

Following is the elevator conversation I use:

"Well, thank you for askin...

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