Using thinking preferences to connect with clients

The first adviser has found the value in using the latest psychometric assessment tools to help him identify his prospects’ thinking preferences.

There are many versions of these assessment tools available today. Some quantify personality traits, while others look at common behaviours. The most effective, however, may be the tools that identify thinking preferences.

In the past 25 years, researchers have identified that the brain is divided into not just two hemispheres, right and left, as originally suspected, but into four regions that have very specific functions. And people are the same everywhere. The same thinking preferences exist whether you are from Asia, Australia or North America. If we look at the four regions of the brain, you may start to see some of yourself in the descriptions.

Upper left – analytical
This part of your brain likes analysis, budgets, diagrams and models. It is also good at math. New technology is a favorite of the analytical part of your brain – both in terms of how it works and what it can do for you.