
Russell Hutchinson Opinion
Pricing strategy – choices and their meanings

Tuesday 28th of April 2020
We do a lot of big-data pricing analysis for insurers yet pricing strategy remains stuck in some fairly narrow industry paradigms.
Broadly these are:
Rate-for-age pricing: in ordinary times this means cover cost for the average 40 year old rises at about five times the rate income increases.
This guarantees a fair portion of the lapse experience everyone is so worried ab...
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