
Russell Hutchinson Opinion
What you actually said, versus what the client heard you say
Friday 13th of June 2014
Clients can hear something completely different to what you actually say. It depends on a lot. A generally hazy notion of what it is you are talking about, coupled with a desire not to look foolish by asking basic questions, and further confused perhaps by something a friend said before or after the meeting.
One practical example: I bumped into a friend recently who knows nothing about i...
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