The Case for Simple Life

Sovereign came out with a product around 2015 that has since been withdrawn for reasons similar to funeral plans, and the coverage wasn't up to scratch for the mass market.

However, there is a use case that makes sense and is similar to the Golden Life approach.

One adviser challenge with the simple life products is the lack of medical declaration and assessment at claims time. We advisers generally avoid this approach to cover as it provides no certainty of coverage for clients.

However, this sort of solution is needed in situations where coverage can't be placed traditionally through underwritten coverage.