Russell Hutchinson Opinion

Time to promote a new social norm for life insurance

Tuesday 10th of April 2012

Quotemonster has a rolling average of the life sum insured shown on the homepage - the sum will be no surprise to advisers, it is after all, the average: usually it varies between a figure in the high 300,000s to a bit over half a million.

Strip out the level premium quotes or take a look at the modal average (that's the sum most frequently chosen, as opposed to the mean) and it sits at...

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