Russell Hutchinson Opinion

Why is it so hard to know how many people have life insurance?

Wednesday 25th of January 2023

The question, though, matters a lot. Estimates vary wildly.

Consider yourself – starting out, your business coach or strategist says: "so what’s the market size?"

There are three parameters which determine available market size:

  • those that are not permitted to buy cover
  • those that already have cover
  • those that could buy co...
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